website translation

How to Drive Traffic to Your Website

Most businesses today have at least some sort of web presence. For the vast majority, that means having a corporate or company website. These websites are a great way for the company to connect with its clients and partners. But how do you keep the conversation going? How do you keep them coming back?  Frequent updates and new content encourages visitors to return to your website. There are a few ways you can do this.


Why is it important to keep website content fresh?

Strategies on Improving Foreign Language SEO (Part 2)

Any web-based strategy must include consideration for foreign language search engine optimization (SEO). In last week’s blog post of website translation, we discussed two strategies for improving foreign language SEO. This week we’ll look at two more strategies.

Strategies on Improving Foreign Language SEO (Part 1)

The landscape of the web is changing rapidly. While English may have been the dominant language since the internet’s inception, content in non-English languages is quickly catching up. This growth is fueled by changes in who uses the internet and how. But the growth in non-English web content is also being driven by large-scale changes in the real world, namely the economic slowdown in developed countries and the birth of a middle classes in emerging markets.

Going Global: The Why How What Who and When

In today's hyper-connected, globalized world, it's almost impossible for companies not to take on a global perspective to their business.  The rules of the game have changed dramatically in the past 30 years, and companies large and small should be looking abroad for growth opportunities and business potential. If you’re thinking about taking your corporate website global, here is the ‘why’, ‘how’, ‘what’, and ‘who’ of getting started.


Why: The numbers don’t lie

How You Can Benefit from Web Globalization

The Internet has always been considered a place without boundaries, a place where information travels freely and communication is perfect. Somewhat surprisingly, then, the World Wide Web has been until quite recently an incredibly parochial place, web pages created in one country intended mostly for consumption by those living in the same country, islands of information isolated by language.


Have you translated your website into Chinese?

In the last few years, growth in the vast majority of developed countries has been lackluster if not downright disappointing. To survive, many companies have no choice but to expand in foreign markets. But even companies that are still doing well in their home markets are keen to take advantage of the rising incomes and attractive demographics of the biggest and fastest-growing emerging markets, such as Brazil, Russia, India and China, which are commonly referred to as the BRIC countries.

Getting Website Translation for Less: DOs and DON’Ts

Your website is a great way to promote your company's products and services, and you can make your website do more by offering different languages. By making your English website available in another language, you tap into a far larger audience. For example, only 27% of Internet users speak English. Your English-language website ignores about three quarters of the Internet users out there! Moreover, growth on the internet will be most significant in non-English languages. Indeed, in 2011, the number of Chinese-speaking Internet jumped by 1487%.

4 Reasons Why You Should Translate Your Website

website translation
Bill Gates has said that "There will be 2 types of businesses in the new Millennium, those online, and those out of business." In the digital age, companies...

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