risk of poor translation

Avoiding the Business Risks of Poor Translation

Last week, we wrote about how poor translation is a business risk. The business cost of a badly translated text in terms of your company’s image cannot be quantified but must be taken very seriously. At best a poor translation of a marketing text fails to convince a customer to purchase your product. At worst case a poor translation of a contract leads to a legal dispute. The possible consequences of sub-standard translation can be far-reaching. So how can companies avoid the risks of poor translation?


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