language 

Website Translation

How to Drive Traffic to Your Website

Most businesses today have at least some sort of web presence. For the vast majority, that means having a corporate or company website. These websites are a great way for the company to connect with its clients and partners. But how do you keep the conversation going? How do you keep them coming back?  Frequent updates and new content encourages visitors to return to your website. There are a few ways you can do this.

 

Why is it important to keep website content fresh?

Localizing apps for the global market

Developers of mobile apps and games are increasingly aware that large markets of potential users lie just beyond their own borders. The burgeoning growth in emerging economies combined with rising technological literacy means that more and more developers are localizing their apps for foreign markets. In this blog post, we’ll provide you some surprising figures relating to mobile apps, as well as some important points to remember when localizing apps for the global market.
 

Strategies on Improving Foreign Language SEO (Part 1)

The landscape of the web is changing rapidly. While English may have been the dominant language since the internet’s inception, content in non-English languages is quickly catching up. This growth is fueled by changes in who uses the internet and how. But the growth in non-English web content is also being driven by large-scale changes in the real world, namely the economic slowdown in developed countries and the birth of a middle classes in emerging markets.

Going Global: The Why How What Who and When

In today's hyper-connected, globalized world, it's almost impossible for companies not to take on a global perspective to their business.  The rules of the game have changed dramatically in the past 30 years, and companies large and small should be looking abroad for growth opportunities and business potential. If you’re thinking about taking your corporate website global, here is the ‘why’, ‘how’, ‘what’, and ‘who’ of getting started.

 

Why: The numbers don’t lie

How You Can Benefit from Web Globalization

The Internet has always been considered a place without boundaries, a place where information travels freely and communication is perfect. Somewhat surprisingly, then, the World Wide Web has been until quite recently an incredibly parochial place, web pages created in one country intended mostly for consumption by those living in the same country, islands of information isolated by language.

 

Why using automatic translation for your website is a bad idea

Of the myriad challenges that await companies expanding abroad, language is unlikely to be the most difficult. Nevertheless, companies can easily stumble at the relatively low hurdle of language. For example, to save time and money, some companies may make the mistake of using automatic translators such as Google Translate or Bing Translator to translate their corporate website. But using free translation software is a false economy, and just simply a bad idea. We’ll explain why. 

Internationalization

Few products are manufactured today without consideration of an international market. Developers of software – whether we’re talking about ordinary word processing software or the latest MMOG know that reaching consumer internationally is important to the financial success of the products they design. To prepare their products for the international market, they turn to internationalization. Not familiar with internationalization? Not to fear! This post will define internationalization and how it works.

 

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